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European Business Schools Are Drawing More Students from Home and Abroad, GMAC Reports

The number of GMAT score reports sent by prospective applicants to European business schools is up 90 percent since 2006, reflecting increased interest by students from around the globe as well as from Europe itself, the Graduate Management Admissions Council (GMAC), owner of the GMAT, announced last week.

“We’re seeing clear signs that more and more people view Europe as an excellent place to study business,” Julia Tyler, GMAC’s London-based executive vice president of member services and school marketing, said in a statement. “Europe is home to an expanding base of high-quality management education programs—and the world is taking notice.”

Indeed, India and China together accounted for more than a third of all GMAT score reports sent to European institutions in 2010, and the two Asian nations each sent more score reports to European schools than citizens of any individual European country, according to GMAC.

But European schools are not only attracting a steadily increasing number of prospective students from other parts of the globe, they are also drawing more of their own, GMAC reports. Specifically, fewer Europeans are sending score reports to U.S. schools than they did five years ago, opting instead for domestic and regional opportunities. In 2006, 50 percent of European score reports were sent to MBA programs in the United States. In 2010, that proportion fell to 37 percent, with nine out of 10 European countries studied reflecting a relative decline, GMAC reports.

Europeans are also taking the GMAT in greater numbers than ever before and represent a rising percentage of the global GMAT testing volume. European citizens took the GMAT exam a combined 24,324 times in 2010, up 42 percent from 2006. GMAT testing volume worldwide for the same period rose just 29 percent.

These and other findings are part of GMAC’s most recent European Geographic Trend Report, part of an annual series of reports analyzing where prospective management education students from around the world are interested in studying. To view the reports, click here.

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