UC Berkeley’s Haas School of Business Rolls Out New Experiential Learning Courses, Electives
Three new spring courses will expand the ways full-time MBA students at the Haas School of Business at the University of California at Berkeley can complete their experiential learning requirement, the school announced this week.
The experiential learning requirement is part of Haas’ Berkeley Innovative Leader Development (BILD) curriculum, and the new options for students this spring include courses in advertising strategy, web product design and development and more.
The first new course, Design and Development of Web-based Products and Services, will be taught by Visiting Assistant Professor Thomas Lee from the University of Pennsylvania’s Wharton School. Students will form interdisciplinary teams to generate ideas for new products and develop them into prototypes, which will be presented at a virtual design fair at the course’s end. Lee taught a similar course at Wharton.
Assistant Professor Clayton Critcher will teach the second new course, Advertising Strategy. Participating students will partner with a major company to develop an integrated marketing communications plan, which they will then pitch to the firm’s brand representatives.
A third new course, called Lean LaunchPad, will give students an opportunity “get out of the building” to learn from potential customers as part of transforming business ideas into real companies. Taught by lecturer Steve Blank, this course debuted in Haas’s executive and part-time MBA programs.
Students at Haas will also be able to choose from a range of new electives this spring. Another visiting assistant professor, Adair Morse from the University of Chicago Booth School of Business, will introduce a course on global entrepreneurial finance. The class will help students explore strategic ways for raising capital and using financing as well as examine how various movements in socially responsible investment may impact entrepreneurs.
A second new elective will focus on failure, which John Danner, senior fellow with the Lester Center for Entrepreneurship, calls “the other ‘F’ word.” As part of his new course, Failure and Its Importance to Innovation and Entrepreneurship, students will examine failures in disciplines ranging from architecture to athletics and, Danner hopes, learn to detect early warning signs of failure and how to test for it in advance. “The acid test of leadership is fluency in anticipating, mitigating and rebounding from failure,” he says.
A final new elective, taught by Professor Paul Gertler, will help students learn to assess whether business strategies and public policies intended to increase productivity, reduce illness or otherwise change outcomes actually do so. This new course is entitled Applied Impact Evaluation.