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Top #MBA Tweets Spotlight: #BrandManagement

Top #MBA Tweets Spotlight: #BrandManagement

When trying to reach customers through news cycles, app notifications, or the general hectic nature of life, it can be difficult to make—and leave—an impression. In this edition of Top #MBA Tweets Spotlight, we’re taking a look at the business school community’s research and insights into brand management.

UVA / Darden kicks us off:

Duke / Fuqua covered how brands can even influence your personal relationships:

While Wharton looked at generational differences:

Northwestern / Kellogg and UVA / Darden highlighted the role of Chief Marketing Officer:

Meanwhile, Chicago Booth dug into targeting:

Programs, including Dartmouth / Tuck and Yale School of Management, shared insights from the implementation side:

UMD / Smith professors assessed a brand change:

And Harvard Business School brought up a brand many partake in this time of year:

Have you seen “re-tweetable” tweets in your feed this week?  E-mail [email protected] with your recommendations of which MBA programs we should spotlight next!

Posted in: MBA Feature, Top Tweets, Twitter Thursdays, Weekly Columns

Schools: Dartmouth / Tuck, Duke / Fuqua, Harvard Business School, Northwestern / Kellogg, U. Chicago Booth, UMD / Smith, UPenn / Wharton, UVA / Darden, Yale SOM

About the Author

Lauren Wakal

Lauren Wakal has been covering the MBA admissions space for more than a decade, from in-depth business school profiles to weekly breaking news and more.

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