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Marketing News

Feb 4, 2020

Episode 79: Super Bowl Commercials Breakdown with Kellogg Professor Derek Rucker

The Kansas City Chiefs of Missouri may have won Super Bowl LIV, but which brand took home the trophy for best ad?  Those (sometimes) clever and (hopefully) memorable 30- to 60-second commercials between football maneuvers can cost millions upon millions of dollars.  What makes the financial cost worth it? Professor... Read more »

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