Posts by Jillian Markowitz

Americus Reed, marketing professor at the University of Pennsylvania’s Wharton School, recently contributed his insight to a USA Today article that explored a seeming trend among diet firms toward seeking more male celebrity endorsements to promote their plans and products. Male celebrities like ’80s wunderkind Rob Lowe (Atkins Nutritionals) and hip-hop producer DJ Khaled (Weight Watchers) have become the new male faces of these diet giants. Diet companies are shifting their advertising approach in order to draw in a male demographic and expand the reach of their products. Women like Oprah Read more

Since 1983, Intuit Inc.—the Mountain View, CA software company that spearheaded the creation of products like TurboTax, Quickbooks, and Mint—has effectively changed the way the average person manages their money. And with more and more MBAs shedding their finance industry aspirations for roles in tech, a job with one of the most well-regarded tech organizations is looking especially ideal. Why Should I Join Intuit Inc.? Intuit Inc. was ranked 13th overall on Fortune’s 2017 list of the “100 Best Companies to Work For” and 30th overall on Glassdoor‘s newest “ Read more

Since its 2003 launch, LinkedIn has been shaping the way people find jobs, becoming the most extensive professional social network on the planet. With more than 530 million users, it is clear how the platform could pair job seekers with a multitude of career prospects. LinkedIn was just voted Company of the Year by HRDive for the comprehensive recruitment resources it offers its users. But a network this expansive presents its own pool of opportunities. In fact, Glassdoor dubbed LinkedIn one of the 25 best places to work in 2017. It’s also a company that prides itself on a unique Read more

General Motors CEO and Stanford MBA Mary Barra is a testament to passion and commitment. Though many profiles on Barra focus on her role as the world’s first female automaker CEO, it is perhaps more telling that, according to Forbes, Barra is lauded as having “… accomplished more in three years than most CEOs do in 30 years.” Read more

Last month, more than 400 people gathered at Shutters Beach in Santa Monica to celebrate leaders in fields vital to southern California’s thriving entertainment industry, including augmented and virtual reality, artificial intelligence, digital media, gaming and e-sports. The event, called SCALE: The Future of Tech and Entertainment, also featured robots, holograms and a variety of other unique tech displays. Read more