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Jillian Markowitz

Last Updated Jan 9, 2018 by

Why Wharton Prof Americus Reed Cares About the Waistlines of Hollywood Celebs

Americus Reed, marketing professor at the University of Pennsylvania’s Wharton School, recently contributed his insight to a USA Today article that explored a seeming trend among diet firms toward seeking more male celebrity endorsements to promote their plans and products. Male celebrities like ’80s wunderkind Rob Lowe (Atkins Nutritionals) and hip-hop producer DJ Khaled (Weight Watchers) have become the new male faces of these diet giants. Diet companies are shifting their advertising approach in order to draw in a male demographic and expand the reach of their products. Women like Oprah Winfrey, Kirstie Alley, and Jennifer Hudson have been endorsing diet plans for decades,... Read more »

Last Updated Jan 4, 2018 by

The Biggest Earners at Intuit? MBAs, of Course

Since 1983, Intuit Inc.—the Mountain View, CA software company that spearheaded the creation of products like TurboTax, Quickbooks, and Mint—has effectively changed the way the average person manages their money. And with more and more MBAs shedding their finance industry aspirations for roles in tech, a job with one of the most well-regarded tech organizations is looking especially ideal. Why Should I Join Intuit Inc.? Intuit Inc. was ranked 13th overall on Fortune’s 2017 list of the “100 Best Companies to Work For” and 30th overall on Glassdoor‘s newest “Best Places to Work” list. The company takes a holistic approach to ensuring company well-being. Intuit has... Read more »

Last Updated Dec 19, 2017 by

Not Just for Finding Jobs: For More and More MBAs, LinkedIn Is the Job

Since its 2003 launch, LinkedIn has been shaping the way people find jobs, becoming the most extensive professional social network on the planet. With more than 530 million users, it is clear how the platform could pair job seekers with a multitude of career prospects. LinkedIn was just voted Company of the Year by HRDive for the comprehensive recruitment resources it offers its users. But a network this expansive presents its own pool of opportunities. In fact, Glassdoor dubbed LinkedIn one of the 25 best places to work in 2017. It’s also a company that prides itself on a unique work environment, and its employees even... Read more »

Last Updated Jun 5, 2017 by

Beyond Business School: General Motors CEO Mary Barra

General Motors CEO and Stanford MBA Mary Barra is a testament to passion and commitment. Though many profiles on Barra focus on her role as the world’s first female automaker CEO, it is perhaps more telling that, according to Forbes, Barra is lauded as having “… accomplished more in three years than most CEOs do in 30 years.” A Lifetime of Cars Barra began working for GM as an intern when she was just 18 years old. Her father worked as a die maker at Pontiac for 39 years, helping cultivate an immense passion for the automotive industry. Over nearly... Read more »

Last Updated Apr 10, 2017 by

USC Marshall Hosts First SCALE Summit on Future of Tech and Entertainment

Last month, more than 400 people gathered at Shutters Beach in Santa Monica to celebrate leaders in fields vital to southern California’s thriving entertainment industry, including augmented and virtual reality, artificial intelligence, digital media, gaming and e-sports. The event, called SCALE: The Future of Tech and Entertainment, also featured robots, holograms and a variety of other unique tech displays. SCALE is a summit co-founded and co-hosted by the Lloyd Grief Center for Entrepreneurial Studies at USC’s Marshall School of Business, the USC Annenberg School for Communication and Journalism. Walt Disney Company Chairman and CEO Robert Iger even made an appearance. Iger... Read more »

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