MBA Admissions Tip: Know Your Audience
As anyone who’s going through the process knows, applying to business school is an incredibly demanding process. In addition to taking the GMAT/GRE, assembling academic transcripts and providing recommendation letters, candidates are required to draft multiple essays, job descriptions, lists of activities and more.
With the obvious incentive to save time wherever possible, it’s understandable that many applicants simply cut and paste content from an existing résumé and write about their work in the manner that comes most naturally. However, in doing so, countless candidates each year assemble their materials without ever asking a fundamental question:
Who will read my MBA application?
While the answer to this question may vary from school to school, one thing is certain: It is unlikely that the person reading your MBA application will have an intimate level of familiarity with your specific industry or job function. In fact, admissions readers at some schools have spent their careers in higher education and have never worked in the for-profit realm.
Why does this matter?
The bottom line here is that if you use industry-specific jargon throughout your application – or even just assume that the reader has prior knowledge of your field – you’re likely to lose them.
Even if the admissions reader is familiar with your field, they’ll be using your application materials to gauge how well you’ll be able to explain your work and background to classmates who aren’t. Drawing on their past experience in class discussions is a key way that students contribute to each other’s learning during an MBA program. But if you aren’t able to share your insights in a way that your peers from other professional backgrounds can readily understand, this affects the amount of value you’re able to add.
Writing for All Audiences
As you’re writing about your experiences throughout your application, imagine that you’re explaining your work to a friend who works in a different field. While this is easier said than done, it underlines the importance of sharing your materials with an unbiased adviser (ideally not a work colleague or family member) to make sure that you aren’t off-base with some of your assumptions.
It’s also important to keep the big picture in mind. Many applicants get so focused on the details of their own work and role that they forger to provide enough background and context for an outsider to understand how their efforts fit into the success of their larger department or organization as a whole. To ensure that a reader fully appreciates your impact, you need to set the scene.
Clear Admit Resources
For some extra resources on how to perfect your application, read our Essay Topic Analyses for each school and interviews with admissions committee members. Visit the Clear Admit shop for our Strategy Guides and Interview Guides, which provide added insight into all aspects of the admissions process.
MBA Admissions Academy
Episode 5: Understanding Your Admissions Reader
MBA Applywire
I took the GMAT in May of this year (Focus Edition) and now I'm beginning to research whether an MBA is right for me. School selections were kind of a shot in the dark. I want to end up in corporate leadership in Atlanta area long-term, still not sure if the consulting route or just a higher level corp dev/strategy role post-MBA would be more conducive to that. Any feedback would be greatly appreciated. Outside or work I volunteer for a local housing advocacy group, the neighborhood civic association, and a pro-bono consulting group for nonprofits.
26 M, Received Test Waivers for all 5 schools, Applied Accounting and Finance major. Former D1 swimmer and captain, Lgbt* , Strong extracurriculars (academic mentor, social chair for analyst class, career mentor and ambassador for early ID program at my bank).
Looking to move into MBB/ T2 consulting within fintech space or strategy and ops role at tech company.
Indian male
Spent 1.5 years at a bulge bracket in the India middle office, earned a transfer to the NYC front office where I was an analyst for a little over a year. Got early promoted to associate last year and have closed several public M&A transactions for my coverage group.
Planning to switch to venture capital post MBA, in the essays focusing my goals are impact investing VC funds which are slightly more niche but fit my overall narrative and story well.
Have several awards from college for national competitions (ideation challenges, debating, case studies)
Have some experience with angel investing as well.
Primarily targeting Harvard, Wharton, and Columbia.
Hi! I'm applying to the above schools & I'm hoping to be admitted somewhere with significant scholarship. I currently have 2Y 9 months YOE and was promoted twice at a BB bank (from analyst > associate > AVP) during that time period (also part of an LDP).
Had to step away in March for family caregiving duties, and I'm currently looking for another role, so I will enter the MBA at about 3.5-4 YOE.
I'm a female LGBTQ+ applicant, from SEA, though of Indian origins.
TIA!
Background
Canadian citizen
Indian Origin male, moved to Canada on my own after high school.
29 years old, first gen
College Diploma in Electrical Engineering (3.6 gpa)
BSc in Computer Science from Toronto Metropolitan University (3.72 gpa)
GMAT Focus: 695 (Q90, V84, DI79)
Work Experience
I've spent my entire career at FAANG company - Industrial Automation/Robotics, where I've been for over 6 years. I completed my undergrad while working full time, my company sponsored me for my undergrad and meanwhile also got three promotions.
Career progression:
1. Application Engineer (2 years) Started my career providing technical support and engineering solutions for customers. Worked directly with end users, and sales teams to help design and implement automation solutions, troubleshoot issues, and support projects from concept through deployment.
2. Business Development Manager (2+ years)
Moved into a commercial role focused on growing adoption of emerging technologies. Worked with customers across Canada to identify business opportunities, build relationships, develop go-to-market strategies, and help customers understand the business value of new solutions.
3. Customer Success Enablement (Current Role)
Currently in a national role responsible for driving adoption and success of strategic technologies across Canada. I work with customers, partners, sales teams, and executives to develop enablement programs, support major opportunities, and influence strategy around technology adoption and digital transformation.
Leadership & Community Involvement
Co-chair of my company's 2SLGBTQIA+ employee resource group in Canada. Formed this committee. Host quarterly events to spread awareness and promote inclusion.
Active member of the sustainability committee. Volunteer activities include tree planting, park cleanups, habitat-building projects, and STEM outreach.
Why MBA?
Short-term goal: transition into management consulting, ideally focusing on technology, industrials, digital transformation, especially around embedding Physical AI in manufacturing / robotics.
Long-term goal: become a senior business leader helping organizations navigate large-scale technology and business transformation.
Schools
Targeting:
Harvard Business School
Stanford GSB
Wharton
MIT Sloan
Kellogg
Questions
What would you estimate my chances are at each school?
Should Ieven bother to apply at each of HSW? I was told by someone that although I am Canadian, but because of Indian origins, my chances at HSW are slim since Indians are most overrepresented.
What do you see as the biggest strengths and weaknesses in my profile?
How can i stand out? I am still not sure about my goals, i am okay with both tech or consulting or general management but in tech company.
Which schools do you think fit my background the best? including schools other than m7