Published: September 21, 2018
MIT Sloan Tackles Nike’s Kaepernick Gamble
Shortly after sports manufacturing giant Nike decided to bring on the continually controversial Colin Kaepernick as part of a recent advertising campaign, conversation surrounding the company exploded. For many, the move came off as a huge gamble. But professors at MIT Sloan School of Management argue that it was all about brand authenticity. “It’s hall-of-fame-level type…
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