The Wharton School of the University of Pennsylvania has partnered with Sirius XM Radio to launch a new full-time radio channel focused on business and management, the school announced earlier this week. “Business Radio Powered by the Wharton School,” as the new channel is called, will feature around-the-clock programming on a wide range of business topics, as well as a live, call-in format giving millions of listeners access to Wharton faculty, alumni and expert guests.
Expected to launch in early 2014, Business Radio will broadcast from the Wharton campus and Silicon Valley via satellite on Sirius XM channel 111, through the Sirius XM Internet Radio App on smartphones and other devices and online at siriusxm.com. Programming – targeting business owners, entrepreneurs, executives and would-be entrepreneurs – will feature Wharton professors and alumni as regular weekly hosts, as well as an array of special guests, including executives, entrepreneurs, innovators and other experts.
“Business Radio Powered by the Wharton School will provide us with a unique avenue to disseminate creative cutting-edge programming using the full breadth of Wharton’s faculty research and knowledge in the global community,” Wharton Dean Thomas Robertson said in a statement. He added that the initiative aligns well with Wharton’s reputation for innovation and will allow the school to reach a wide audience of mainstream listeners.
Business topics covered on the new satellite radio channel will include everything from how to build a business from the ground up to leadership and ethics to social media marketing. Wharton Finance Professor Jeremy Siegel will host a weekly analysis of the stock market, Vice Dean of Innovation Karl Ulrich will host a program about new ventures called Launch Pad, and Christian Terwiesch, professor of operations and information management, will invite listeners to share customer service failures and explore on air what went wrong.