Clear Admit’s MBA LiveWire Killing Productivity Levels in Offices, Admissions Offices Alike
Philadelphia, PA (AP)—MBA LiveWire, Clear Admit’s live ticker of MBA admissions status updates, has been a runaway success—helping keep nervous applicants abreast of everything happening on the admissions scene. “I’m on LiveWire more than I care to admit, hitting refresh continuously to see what’s up,” said current MBA candidate Peter Shelley. “It really helps me keep my finger on the pulse and stay connected with other applicants,” he added.
Admissions officers at leading schools also enjoy the handy tool. “I love being able to see what the applicant pool is doing—to feel their collective mood,” said Derrick Bolton, director and assistant dean at Stanford Graduate School of Business. Interviews with Shelley and Bolton’s bosses, however, revealed entirely different perspectives: “Ever since LiveWire caught on, Pete has been about half as productive as he was in the past. I haven’t called him on it yet—since I am just hoping it will fade once he gets into a school,” Shelley’s boss bemoaned.
Stanford’s leadership had similar comments regarding the impact of LiveWire on Bolton’s recent job performance. “Derrick cares so much about each and every candidate that we’ve noticed he’s logging every Stanford LiveWire entry and attempting the impossibly time-consuming task of mapping them to actual candidates’ files,” said Stanford GSB Dean Garth Saloner.