Evanston, IL — The Kellogg School of Management recently unveiled a special program to award two additional full-tuition scholarships to this year’s incoming class. The scholarships will actually be offered up in specially marked boxes of Kellogg’s Frosted Flakes and Kellogg’s Sugar Smacks that can be purchased at the campus bookstore during DAK weekend (April 12-14). Valued at over $140K each, these ‘cereal surprises’ are going to be a serious deal for a couple of incoming Kellogg MBAs.
Kellogg’s Dean Sally Blount offered the following explanation for this unorthodox approach: “The idea actually came during a recent team-building weekend for the administration. At the retreat we watched Roald Dahl’s Charlie and Chocolate Factory and one of my assistants threw the idea out there for a Wonka-style ‘Golden Ticket’ awarding of scholarship funds. While it may seem slightly juvenile to offer scholarships in cereal boxes, Kellogg is a creative place and we’re willing to think outside the box – or in this case inside the box.”
As of this week, there were already several Class of 2021 Kellogg MBA admits lurking outside the campus bookstore, hoping to be the first to spot the arrival of the specially marked boxes of cereal.
It’s April Fool’s Day! We hope you enjoyed this joke.