MBA LiveWire

I've had a government focused career in the US Senate and at Goldman Sachs. I am interested in making a career shift to a new field.

American white male, 27
I'd really appreciate any input on my chance at my target schools. I have two primary concerns about my app: undergrad GPA and LOR (which I'll explain).

Education:
BBA in Marketing from decent school (ie Maryland/Georgia/Ohio State)
GPA: 3.0 (Don't have any real excuse for this. Have Ds in classes like Film but got As in classes like Accounting and Econ. Worked 25-40 hours per week every semester to pay for school if that's relevant.)

GMAT:
695 -- I believe I could get higher if I pushed but felt like I should focus on other aspects of my apps

Career:
- Started at a very well known consumer products brand as a marketing associate in their early careers rotation program.
- Wanted to mix things up a bit and get a different perspective on marketing and 'brand building', so took an advertising strategist role at an agency where I worked with primarily CPGs.
- Jumped jobs to another agency (not well known) after a year, for step up in responsibility and pay. Worked across lots of client industries, led projects autonomously.
- Unfortunately was laid off after less than a year; am now an Associate Marketing Manager at a telecom.

Extracurriculars:
In school, I ran a radio show at our student station for 4 years. Was also active in our marketing club. Not really an extracurricular but did multiple in-semester (?) internships, one of which involved a lot of organizing and collaboration with school clubs.
Outside school, I participate in athletic activities but have not done much else.

Why MBA:
Although getting laid off was against my will, jumping roles across industries and client-agency side was not. I wanted to get a holistic perspective on how marketing is done, and feel like I've achieved that. My goal in the long-term is to shoot for a CMO-type role, so I'm now seeking an MBA to supplement my marketing-specific experience and knowledge with a broader business acumen. So, my short-term goal would be to either start working at a consumer-facing company with high growth/potential, or to join a consulting firm for a few years to develop my overall strategy chops before exiting to something similar.

Concerns:
Again, my GPA is a big concern for me. Any perspective on how much that will affect me would be appreciated.
My second concern is LORs. My boss and I have a great relationship. I'm sure in a vacuum she would write me a great rec no questions asked. However, I have worked here for less than a year so my concern is she may balk a bit at my request. However if I wait until next year to ask, I'm confident she'd be willing to write me an excellent reco which I feel may be necessary given my poor GPA. I'm wondering how much a great vs. average reco would impact my application given the schools I'm targeting.

Undergrad GPA is low, but I won a scholarship for the highest GPA in my MA program (~90% average).

~3 years experience as a Senior Manager

Stanford GSB is my dream MBA program for multiple reasons (entrepreneurship focus, location, size, social impact) to the point where I'm considering doing a 'Stanford or bust' approach to MBA applications. With that in mind, I want to think about how to bring my best application forward when I apply Round 1 in 2025 (for a 2026 intake) and/or if I should be rethinking my app strategy.

Age: 27

Nationality: American

Race: Mixed (Asian/Pacific Islander/White)

Gender: Female

Current Title:

Senior Program Manager at a B-Corp, public edtech company; trying to pivot to a Senior Product Marketing role right now

Also an educational content creator with ~200k followers on YouTube; will likely have at least 500k by the time of applying (I approach building this channel as a full business, and while I own the creative production and strategy, I also collaborate with others including freelance editors, brand teams, and a management team)

Undergrad: Top 10 Undergrad in US

GPA: 3.6 (majors were media & business - little to no quant background)

Extracurriculars:

- YouTube channel (a job and extracurricular, I guess)
- Volunteer admissions interviewer for my undergrad for past 4 years
- Volunteer alumni mentorship program
- Digital nomad - past 4 years I've spend 25% of the year traveling, mostly abroad, while working
- Hobbies include improv comedy, yoga, and tennis but not sure if any of those would be captured in an application?

GRE: 325 (Verbal 162; Quant 163) (I think I'm going to take these again to try and get those scores up)

Post-MBA Goals: Starting a larger media brand/company that would create digital education content; or working at a very early-stage startup in a marketing leadership role (ideally at a social-impact focused startup)

Misc:
- I started a video marketing company in undergrad that I ran for 3 years; had lots of large hospital clients
- I was a part-time professional voiceover artist for 2 years (side business I started during COVID when I was bored)
- My Youtube content has been featured/I've been interviewed on multiple national news sites

(PS. I actually submitted one of these entries back in 2020 when I was first thinking of doing an MBA! At the time you all told me that if I didn't get into my top programs that I should hold off for a future intake, and I'm glad I have! I think my career has grown a lot since then; I've gotten to work on really interesting projects at my company; I've grown a business outside of work; etc. and now I'm feeling like it might be close to making sense for an MBA)