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Trivia Tuesday: INSEAD’s Blue Ocean Strategy Institute

It’s time again for Trivia Tuesday, our weekly in-depth look at the specific programs and what differentiates them from their competitors.  This week, we’re picking up the Clear Admit Guide to INSEAD to learn more about the school’s Blue Ocean Strategy Institute.

“Located in Fontainebleau, the INSEAD Blue Ocean Strategy Institute (IBOSI) was founded in 2007 to raise awareness of the Blue Ocean theory of strategic market growth created by INSEAD professors W. Chan Kim and Renée Mauborgne. According to this model, the market universe can be divided into areas of “red ocean,” in which competition between companies is fierce, and “blue ocean,” in which many unexplored business opportunities remain; companies are encouraged to move toward areas of blue ocean, where competition is a non-factor and demand is created rather than fought over. IBOSI’s overarching mission is to conduct meaningful research that utilizes Blue Ocean Strategy to propose new methodologies in management. The institute then seeks to translate the theoretical, academic findings of its affiliated researchers into real-world solutions for companies, governments and nonprofit organizations.

“Aside from these research efforts, IBOSI offers MBA students the chance to enroll in Blue Ocean Strategy electives twice a year to gain further training in its methodologies. These courses are available in both Fontainebleau and Singapore. One such course, the Blue Ocean Strategy Study Group, gives students the opportunity to learn from and work directly with the founders of IBOSI on independent research projects while learning about key concepts in blue ocean theory. In the second, the Blue Ocean Strategy Simulation half-course elective, students apply their understanding of Blue Ocean Strategy to practical situations through an interactive simulation. Students who complete both courses are awarded a Blue Ocean Strategy Certificate signed by Kim and Mauborgne, which reflects the student’s comprehension of the basic tenets of the theory and their ability to apply them in a real-world context.”

To read more about INSEAD’s curriculum and other offerings, be sure to check out the Clear Admit Guide to INSEAD. All Clear Admit School Guides are available for immediate purchase and download at the Clear Admit shop.

You could win a Clear Admit Guide!  Based on today’s post, we’ll be running a trivia contest on Twitter.  Be sure to follow us and play for your chance to win!