Staff at the Cambridge Judge Business School recently completed an innovative course designed to educate them in all aspects of social media. Thirty participants now have Social Media Driving Licenses demonstrating their proficiency, the school announced.
The inaugural Social Media Driving License (SMDL) course took place over eight consecutive weeks between May and July 2014. Thirty participating staff members took part in a combination of classroom and online exercises providing a comprehensive introduction to social media, including its professional application, value, scope and limits.
Lectures, workshops, videos, podcasts and “drop-in surgeries” helped participants engage with and understand social media platforms including Twitter, HootSuite, Storify, Google +, YouTube, Flickr, SlideShare and Feedly, among others.
As part of the course, participants blogged and tweeted about their experiences. Upon successful completion of the course, each participant was awarded a license as part of an Oscars-style awards ceremony and champagne reception on July 25th.
Cambridge Judge Business School Information & Library Services Manager Andy Priestner dreamed up the idea for the course, and its format, curriculum and content were the result of creative collaboration between many members of the Library Services and other departments at the school.