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Bloomberg Businessweek Unveils Social Media Campaign #WhyMBA

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Yesterday, Bloomberg Businessweek launched #WhyMBA, a social media campaign designed to get MBA hopefuls, students, alumni, and business leaders talking about the value of a graduate education in business. The #WhyMBA campaign is part of the run-up to the release of Bloomberg Businessweek’s full-time MBA program rankings on Tuesday, November 11. Every day until the release, Bloomberg will post daily questions on Twitter with the hashtag #WhyMBA, and track the ensuing conversation on the campaign’s website.

The Business Education Editor of Bloomberg Businessweek, Francesca Levy, explains that Businessweek created the social media campaign to prompt a wider look at business education. “The #WhyMBA project was devised to broaden the business school discussion,” she says. “We want to find out how people really feel about MBA programs in today’s market. Our upcoming full-time MBA program rankings will help answer the very specific question, ‘which school is right for me?,’ but #WhyMBA opens the real debate to graduates and everyone else: What does a good B-School accomplish or teach? And do those lessons make it worth the time and expense of getting an MBA?”

The Businessweek #WhyMBA site features a leaderboard for business schools. Students and alumni can help place their schools at the top of the MBA leaderboard by placing their school’s twitter handle in their tweets about the value of an MBA. The tweets are a good resource for prospective students, too. You can see what MBA students and professionals are saying about particular schools and the value of the MBA at Businessweek’s website.

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