fbpx
The Leading Independent Resource for Top-tier MBA Candidates
Menu


Home » News » April Fools » MIT Sloan School’s New Logo Results in Lawsuit

MIT Sloan School’s New Logo Results in Lawsuit

Cambridge, MA (Knight-Ridder)—Earlier this week, the MIT Sloan School of Management unveiled a new logo designed to bring the school’s “MIT brand” to the fore. “After extensive study and collaborative effort, the logo was designed to reflect the smart, open, grounded and inventive nature of the school,” read an official statement from the school. “One of the distinguishing ways that MIT stands apart from its peer schools is through our relationship with the Institute—a world-class research institution.”

PrintWithin hours of the new logo’s debut, a lawsuit was filed by the letter ‘I’. In a tersely worded statement, the letter ‘I’ explained: “I’ve essentially been airbrushed out of the picture here. Since when is ‘Institute’ less important than ‘Massachusetts’ or ‘Technology’? To put it bluntly, those words are simply meaningless without me. As if that’s not insult enough, the fading, Back to the Future‒style memory of me is barely standing upright in this logo. What, am I drunk? Let me be very clear here—actually, no—let me be highly opaque!”

Posted in: April Fools, News

Schools: MIT Sloan

About the Author

Avatar photo
Clear Admit

The leading resource for top-tier MBA candidates.

  • Sign Up For Our Newsletter

  • Join the Clear Admit community for free and conduct unlimited searches of MBA LiveWire, MBA DecisionWire, MBA ApplyWire and the Interview Archive. Register now and you’ll also get 10% off your entire first order.

    Click here to register!

    Already have an account? .

    Log In

    Please enter your Username and Password

    Don’t have an account? Register for free