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Shuffle of Leadership at Spain’s IE Business School

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To fill the void created when longstanding Dean Santiago Íñiguez de Onzoño was named executive president of IE University, Spain’s IE Business School today announced that Martin Boehm will serve as its new dean. Boehm, an expert in teaching innovation, is no stranger to IE. Serving as dean of programs for the past four years, he first joined IE in 2006.

IE Business School
Newly appointed IE Business School Dean Martin Boehm

“For over a decade, Martin has been a valued member of faculty and a phenomenal part of our management team,” Íñiguez said in a statement announcing Boehm’s appointment. “He has a formidable understanding and strategic vision of the business education sector and has been an excellent team builder, fostering solid support networks within the IE community and around the world.”Ne

Hired initially as a marketing professor, Boehm won awards across the school’s undergraduate, graduate and executive education programs. He is known for his focus on digital teaching initiatives, including his design of game-based teaching materials to help students learn. He also launched the first and only Coursera MOOC course on pricing, the school reports.

In addition to his pedagogic expertise, Boehm is also well known for his research in customer management, specifically the management of customer relationships. “Customers are important intangible assets of a firm that should be valued and managed,” the IE website quotes him as saying. “Only by attracting, retaining and growing profitable customer relationships firms will be successful in the future.” He devoted a decade of research to quantifying the impact of various customer management activities on a customer’s lifetime value.

Lucky for IE students, they are now both his students and his customers.