The new “Luxury Management” program, designed to complement LBS’s MBA curriculum, will include a series of lectures developed and delivered by leaders in the luxury field in conjunction with LBS’s marketing faculty. Scheduled lecturers include Mark Henderson, chairman of Gieves & Hawkes; Gillian de Bono, editor of Financial Times ‘How to Spend It’ magazine; and Jonathan Ackeroyd, president and CEO of Alexander McQueen. Lectures will covering topics including luxury fundamentals, the creative process and retail and e-tail experience and management.
In addition to the practitioner-led lecturers, which will take place during the second and third terms, the new luxury management program will also feature a special mentoring component for participating students. A senior business leader from within the Walpole membership will mentor students, and students will also have the opportunity to work closely with member brands on their individual projects. Finally, LBS hopes to develop a series of internships for students who would like to work in the luxury industry upon graduation.
“We are increasingly seeing more and more students who are interested in the luxury sector so this is a very exciting partnership for London Business School and an important addition to the MBA curriculum,” Gareth Howells, LBS executive director MBA and MiF, said in a statement. “London is the home of British luxury and our students will have a unique opportunity to gain access to some of the top brands in the industry.”
The program will be offered to this year’s first-year MBA students. A select number of students will be chosen to participate by a committee made up of LBS faculty and senior executives from Walpole member brands, based on their potential and passion for the luxury industry.