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Johnson’s New Dean Steps Excitedly into Uncharted Territory at Cornell’s College of Business

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As we reported here, Cornell’s Samuel Curtis Johnson Graduate School of Management appointed a new dean in early July, part of a larger reorganization that will integrate Johnson, the School of Hotel Administration and the Charles H. Dyson School of Applied Economics and Management. Falling under the heading of the Cornell College of Business, the union promises a wider range of courses for students, enhanced abilities to draw top recruiters and faculty and greater efficiencies and depth in specific fields.

We recently had the pleasure of speaking with Johnson Dean Mark Nelson just weeks into his appointment about what the new role will entail, why he sees the College of Business as a boon for each of the individual schools, some of what he’ll miss about teaching and what his 26 years as a professor to Johnson MBA students has taught him about who those students are and what they can do.

“You Don’t Say ‘No’ to an Opportunity Like That”

Cornell College of Business
Mark Nelson, Johnson’s new dean

For Nelson, the new role was one he simply couldn’t turn down. “I love this community and the people in it, and being able to contribute and help move the school forward means a lot to me—you don’t say ‘no’ to an opportunity like that,” he says.

He’s also unabashedly enthusiastic about some of the things that set Johnson apart. “The immersion program was something I taught for a long time, and I’ve seen its power in terms of setting students up to have a good internship and get a full-time offer,” he says. Johnson offers immersions in eight industries and career areas to MBA students in the second semester of their first year, providing hands-on experiential learning integrated with coursework to help them dive head first into their summer internships with confidence and valuable preparation.

“It’s great having a student come back and tell you that what they learned in their immersion gave them an edge,” he adds. Of course, the immersions have and will continue to evolve over time. “They will change and adapt in ways that still preserve this idea of giving students practical skills they can combine with the core and do really well in their internship.” As an example, Johnson this past spring added a new immersion in digital technology for students interested in careers in technology consulting, product management and data science and analytics.

Johnson students, too, are one of a kind, he says. They are smart and hardworking, although Nelson acknowledges that can be said of students at most top business schools. “What’s different here is there is ambition without attitude,” he continues. “Everyone is really driven, they want to be really successful, but they also have the attitude that they are working together and are part of a community that’s greater than them. They know they can get farther faster by working together.”

Integration Issues Ahead?
Of course, the students’ fierce dedication to Johnson could cause problems with the planned integration with two other Cornell schools, but Nelson is optimistic. “There is a balance we must strike, yes, but we are family and our family just got bigger,” he says. “What a tremendous opportunity that gives us—now we benefit from the College of Business while still enjoying the advantages of Johnson that we had before.”

To be fair, the unanimous January 30th vote by Cornell’s Board of Trustees establishing the College of Business was not met with enthusiasm by all parties. A New York Times article bore the headline “Cornell Plan to Merge Hotel School Gets an Icy Reception.” It noted that while dissent was greatest among “hotelies,” Johnson and Dyson students also expressed unease regarding the integration.

“It’s a challenge in the sense that we need to foster collaboration between the schools while maintaining their separate missions,” Nelson concedes, pointing out that each school has a rich tradition and its own successful faculty and staff. “I’m glad people aren’t apathetic,” he says. “People are really loyal, and we need to preserve each school’s strengths.”

Part of Nelson’s role—along with the deans of the other schools and former Johnson Dean Soumitra Dutta, who has been appointed dean of the new College of Business, will be to identify ways the schools can help each other, best practices to adapt and opportunities to reduce frictions and constraints that could make it hard to collaborate effectively.

“It will take work and it will take people wanting to pull together, and I think we have that,” Nelson says. It will also require bridging the physical distance between the schools, located in different buildings, and identifying and playing up complementary strengths. Nelson recounted a recent two-hour meeting about all the different institutes and centers housed at Johnson’s sister schools. “As someone who had been siloed at Johnson, I didn’t even know some existed,” he says. “We are going to be able to coordinate much more effectively.”

While Nelson acknowledges that there may be some overlap between the schools, he doesn’t view it as a negative and notes that there is an explicit commitment that no jobs will be lost as a result of the College of Business’s creation. “There is just a lot of really cool stuff we can do together,” he says. “To the extent that there are redundancies, we will have expertise that can be marshaled to address aspects that we previously lacked the bandwidth to do. I don’t perceive a lot of redundancy—instead I think there is a lot of complementarity.”