Xianjing (Amos) Dai, Boston College Carroll MBA Class of 2027
Age: 37
Hometown: Nanjing, China
Undergraduate Institution and Major: Communication University of Zhejiang / Film & Television Editing and Directing
Pre-MBA Work Experience: Brand Marketing Director, Tech/social media, RedNote, 2.5 years; Senior Brand Manager, Fintech, Alipay and Alibaba Group, 5 years; Associate Creative Director & Senior Editor, Media & Advertisement, Hearst Group, 7 years
Why did you make the decision to attend business school? Why now?
Now in my mid-career phase, I have transitioned from working in the media and creative industry to holding brand and marketing roles at one of China’s leading internet companies. Today, I am seeking a career transition—from brand marketing to becoming a true entrepreneur or business decision-maker, involved in business analysis and concrete strategic work. I believe commerce is a sustainable force that drives societal progress.
Despite having worked in the corporate world for many years, I aim to build a systematic understanding of business knowledge. The MBA system in the United States is undoubtedly one of the most worthwhile options to consider. More importantly, taking a gap period is also a process of refocusing on myself. Returning to school is an investment in my future—expanding my global network, experiencing different culture, and exploring things I have never encountered before.
With Chinese companies increasingly expanding globally, pursuing an MBA is a comprehensive consideration. It encompasses business knowledge, network building, and exposure to changing cultural environments, making it an ideal choice at this mid-career stage. This path will better prepare me to enter global enterprises or establish my own impact-driven business. With perspectives from both China and the U.S., I hope to continuously innovate and explore forward-thinking business strategies.
Why did you choose Boston College Carroll? What factors figured most prominently into your decision of where to attend?
When it comes to selecting schools for my application, my top priority is location. Having visited several large cities in the U.S. as a tourist before, I particularly appreciate the cultural atmosphere of the East Coast. Boston excels in blending academia, culture, business, natural surroundings, and public safety seamlessly. Additionally, the Carroll School of Management at Boston College offers a robust alumni network and a wide range of STEM-focused programs. Its historical emphasis on liberal arts education also aligns well with my initial academic background. At this stage of my life, I prefer a university with a distinct campus environment, which stunning campus of BC is a perfect choice.
What do you think is your most valuable or differentiating contribution to the Class of 2027?
My extensive professional experience and life exposure, deep understanding of China’s business and social environment, awareness of global trends, as well as keen insight and creativity, constitute my most valuable contributions to the Class of 2027. Having traveled to nearly 20 countries and worked for over a decade across multiple industries, I bring a dual perspective: half rooted in the humanistic and critical thinking of a media professional, and half shaped by my role as a brand marketer.
Beyond the corporate work, I am also a photographer, a documentary director and producer, consistently focusing on women’s studies. A documentary I created was broadcast on China’s largest video platform in 2022, and my first non-fiction book will be published next year. These diverse experiences allow me to contribute unique viewpoints and perspectives to classroom discussions—such as how American brands can capture greater market share and build brand presence in China, or how a creator’s sharp observational skills and perspectives can enrich the study of organizational behavior and leadership.
Tell us a fun fact about yourself that didn’t get included on your application:
I enjoy cycling, and I love the sense of focus during long rides—the complete immersion of body and mind into nature, hands on the handlebars, venturing into the unknown and embracing uncertainty. Additionally, last year, I brought my family to the Mount Everest Base Camp at an altitude of 5,200 meters. I will always remember the sunrise over Everest: the dazzling golden light spilling over the snow-capped peaks, a symbol of eternal vitality.
Post-MBA career interests:
I will continue to build upon my over-decade-long professional experience and seek roles in corporate brand marketing or business development departments. At the same time, driven by a commitment to women’s empowerment, I aspire to establish a non-profit organization that integrates community building, product services, and knowledge and education sharing. I will also maintain my identity as an independent creator, continuing to write and produce visual works that thoughtfully explore issues between international relations and individual identity.
Advice for Current Prospective Applicants:
Continuously asking yourself who you are, what you are passionate about, and what society needs—these fundamental questions naturally lead to a deeper focus: Why pursue an MBA? What value and possibilities can an MBA bring to you? Questioning and exploring your identity is a long-term process, one that allows you to recognize both your uniqueness and the differences between yourself and others.
–What is one thing you would absolutely do again as part of your application process?
Develop a school selection strategy worksheet, list your priorities, and conduct clear school research. For international students, there are more factors to consider—an MBA is not just a degree, but also an investment in your career, network, and life.
–What is one thing you would change or do differently?
If I had more time, I would take the GMAT examination.
–What is one part you would have skipped if you could—and what helped you get through it?
Reduce the number of schools on your list—including those that, while with high ranking, you likely wouldn’t attend even if admitted. Since arriving in the United States, I’ve become even more convinced that choosing Boston was the right decision. This experience has reinforced my belief that sometimes, it’s better not to give yourself too many options. Focus on the few that matter most to you.
What is your initial impression of the Carroll students/culture/community?
Low percentage of international students. Excellent and responsible faculty. Favorable student-to-faculty ratio. Diverse industry backgrounds among the students. An exquisite and stunning campus environment.
What student organizations have you joined/are you hoping to join and why?
I joined Graduate Women in Business (GWIB) to continue focusing on women’s leadership and roles in business, and to help elevate the visibility of more women’s stories.
What is one thing you have learned about Carroll that has surprised you?
I really enjoy the “Managing People and Organizations” course because, unlike subjects like data analysis or accounting that often have standard answers, this class focuses more on people and organizations—it’s very soft-skills oriented. I greatly appreciate the professor’s expertise, her teaching style and logic, as well as the well-prepared materials, interactive sessions, and the expanded topics and perspectives she brings. The course allows me to gain insights into human behavior and understand how these insights can be applied in a business context.
What is one thing you are most excited about in your first year?
For me, flying thousands of miles from Shanghai to Boston and immersing myself in a completely new language and living environment is already the most exciting thing—it represents a major life decision and turning point. It aligns perfectly with my personal philosophy of “always being on the road.”
