Stanford GSB to Eliminate Admissions Essays, Require Video Instead
Palo Alto, CA – Citing a need for the MBA admissions world to modernize its selection process, the Stanford Graduate School of Business has unveiled a substantial change for the 2021-22 admissions cycle. The school will no longer require admissions essays, including its famed ‘What matters most?’ essay. Instead, MBA applicants will need to create a TikTok video. This new component asks applicants to, “Make a first impression on your future classmates by creating a 15-second video on the TikTok platform, preferably set to music.” Kirsten Moss, the school’s Assistant Dean of MBA Admissions and Financial Aid, offered the following comments: “We are arguably at the center of innovation here in Silicon Valley, and it’s about time we adjust our admissions process to reflect that. Plus, my colleagues and I are going to save a great deal of time by avoiding having to read all those soul-searching essays!”
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