Published: February 6, 2017
Suggestive Mr. Clean Earns Kellogg Super Bowl Ad Review Top Honors
New England Patriots quarterback Tom Brady and coach Bill Belichick may have taken home the most coveted awards after Super Bowl LI, but Mr. Clean was also one of the night’s biggest winners. The slightly suggestive commercial for the Procter & Gamble cleaning company beat out Bai, Febreze and Skittles in the 13th annual “Super Bowl Ad Review” at Northwestern’s Kellogg School of Management. Lumber 84 and American Petroleum earned the lowest honors on the list for advertisements that were potentially confusing and overly long. While most of this year’s headline-grabbing advertisements were a bit more poignant, tackling themes of
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