ETS to Rebrand the GRE Test for Business School Applicants; Introduces ‘GreMAT’
Lawrenceville, NJ – Citing an increasing need to serve the growing population of MBA applicants, the Educational Testing Service (ETS) announced a business school-specific rebranding of their Graduate Record Examination (GRE), currently in use for virtually all disciplines of graduate education.
ETS Director of Testing Products, Elaine Bennis, offered the following remarks: “While the market for business school has been experiencing significant growth, we were finding that some MBA applicants are reluctant to take the GRE, and we knew the branding needed a bit of a rethink. That’s why we are thrilled to introduce The Graduate Record Examination Management Aptitude Tool – or GreMAT – which will be available this June.” When probed about how the name ‘GreMAT’ feels oddly similar to a competing assessment tool offered by GMAC, Bennis tersely replied: “I’m not familiar with the exam you mentioned.”
Happy April Fools’ Day!