Published: August 18, 2019
Admissions Director Q&A: Shelly Heinrich of Georgetown McDonough
"You do an MBA because you want the ROI; you ultimately want to gain your ideal career," says Shelly Heinrich, the associate dean of MBA admissions and director of marketing at Georgetown University’s McDonough School of Business. She joins us for our ongoing series, Admissions Director Q&A, to reveal how the Georgetown MBA delivers on that investment—and how you can be successful in the application process.
Heinrich leads the MBA Admissions team in both its marketing and operational strategy to build awareness, recruit, yield, and retain the Full-time and Flex MBA programs. She also develops the integrated marketing strategy for the team and manages the internal marketing team and external marketing firm in its execution. Heinrich is a senior marketing professional with over 13 years of experience in the higher education, corporate, and nonprofit sectors.
Her responsibilities have included marketing, recruitment, business development, event planning, and public relations. With experience in five business schools, Heinrich brings a strong and tested knowledge of the business school industry and changing market trends. She earned her master's degree in education from the University of Texas at Austin and a bachelor's degree in business administration from Texas Christian University. She recently completed a certificate of marketing from Georgetown University and the Executive MBA Program in the McDonough School of Business.
Read on for her account of a few unsung aspects of the Georgetown McDonough program, tips to knock your interview out of the park, and more.
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