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Real Numbers of MBA Admissions: Students Placed in Consumer Product Goods

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Consumer Product Goods (CPG) is an industry proving increasingly popular amongst MBA graduates. Household-name employers and complex business strategy combine to attract business school talent, and the sector frequently seeks MBA alumni for its management roles. In this edition of Real Numbers of MBA Admissions, see the percentages of MBA grads who joined the CPG industry.

Business School % in CPG
Boston College Carroll School of Management 12%
Brigham Young University Marriott School of Business 15%
Cambridge Judge Business School 6%
Carnegie Mellon University Tepper School of Business 5%
CEIBS 8%
Columbia Business School 5%
Cornell University SC Johnson Graduate School of Management 4%
Dartmouth College Tuck School of Business 6%R
Duke University Fuqua School of Business 7%
Emory University Goizueta School of Business 4%
Esade 7%*
ESMT Berlin 3%*
Georgetown University McDonough School of Business 8%
Georgia Tech Scheller College of Business 1%
Harvard Business School 3%
HEC Paris 3%
IE 17%*R
IESE 30%**
IMD 2%*
Imperial 4%*
Indiana University Kelley School of Business 14%
INSEAD 2%
London Business School 3%R
Manchester AMBS 5%*
Michigan State University Eli Broad Graduate School of Management 16%
MIT Sloan School of Management 3%R
Northwestern University Kellogg School of Management 7%
Notre Dame Mendoza School of Business 7%
NYU Stern School of Business 6%
Ohio State University Max M. Fisher College of Business 9%
Oxford Saïd Business School 8%**
Rice University Jones Graduate School of Business 3%
SMU Cox 5%
Stanford Graduate School of Business 2%
UC Berkeley Haas School of Business 6%
UCI Merage 5%
UCLA Anderson School of Management 7%
University of Chicago Booth School of Business 2%
University of Edinburgh Business School 9%^R
University of Florida Warrington 17%*
University of Michigan Stephen M. Ross School of Business 8%
University of Minnesota Curtis L. Carlson School of Management 20%
University of North Carolina Kenan-Flagler Business School 6%
University of Rochester Simon Business School 6%
USC Marshall School of Business 9%
UT Austin McCombs School of Business 4%
University of Toronto Rotman 5%*R
UVA Darden School of Business 3%
Vanderbilt University Owen Graduate School of Business 10%
Washington University in St. Louis Olin Business School 4%
The Wharton School at the University of Pennsylvania 2%
Yale School of Management 4%R

*Class of 2023
^Classes of 2021 & 2022
RFigure includes those placed in the retail sector
**Combined with other industries

The percentages of MBA students placed in tech in this edition of Real Numbers of MBA Admissions are based on the full-time Classes of 2024 unless otherwise noted.

Peggy Hughes
Peggy Hughes is a writer based in Berlin, Germany. She has worked in the education sector for her whole career, and loves nothing more than to help make sense of it to students, teachers and applicants.